About Us | Seo Kim

Seo Kim

Seo Kim

Founder and CEO

ötshop is an idea turned into reality. As pictured, Seo Kim (on the left), is the Founder and CEO. Seo recently graduated high school and will be graduating with her AA at the age of 17. She takes part in multiple activities, yet this apparel line was one completely of her own. It took her months of planning, researching, and designing in order to launch the site and begin selling. She took initiative in investing her own money to make sure the products were as she wanted, and took all photos herself. She wishes to continue expanding ötshop and releasing new apparel, hopefully with a team going forward. 

ötshop was built on the idea of implementing Korean into the streetwear culture. More than often, there are Japanese and Chinese character incorporated into clothing, but rarely any Korean. Thus, ötshop was born. The pronunciation "öt" sounds like the word "clothing" in Korean, roughly translating it as "clothing shop". Being blunt is a reoccurring theme, as our hat design merely says "hat". In the future, ötshop plans to move into a more meaningful direction, rather than producing products for the means of aesthetics. As of now, a portion of our proceeds go towards Liberty in North Korea, which is a non-profit organization working towards helping North Korean refugees. You can read more about their mission here.